Marketing | Notion

<aside> 📈 😎 Expertise that apply to the Marketing role family.

</aside>

Marketing Specialists

You’re able to...

Target Audience

Define the target audience, leveraging both personas and Jobs To Be Done.
Segment users and customers based on attributes and behaviours and analysing relevant data to inform decision-making.
Conduct qualitative research to better understand the audience.

Communication Plan

Set clear marketing objectives that align with wider company goals.
Devise a communication plan to meet our objectives.
Forecast marketing expenditure across quarters and years whilst remaining within budget.
Design and implement the appropriate tracking to measure and report on the success of our marketing efforts, including budget management.

Marketing Execution

Build and launch engaging campaigns to target audience to meet marketing objectives, including copywriting and creative design.
Continuously iterate on campaigns and optimise for positive ROI.
Operate a wide range of CRM, marketing, analytics and automation tools such as Iterable, Mixpanel and Hubspot.

Product Marketing Specialists

All of Marketing Specialists and you’re able to...

Position our product for language/market fit and craft all messaging that resonates with our users and customers.