Senior Demand Generation Manager US

US, Remote.

💰 $91-98K

🌱 Job Level: Lvl 4

✨ Learnerbly

Our mission is to be the most inspiring learning platform for people and organisations around the world. We are a team of 60+ and over the last four years, we’ve built an online marketplace curated from 250+ of the best learning providers. So far, we’ve supported thousands of employees from fast growing tech scale-ups and progressive businesses like GoCardless, King and Freetrade to power their learning culture. We've only just started our journey to help unlock everyone's full potential.

🙌 The role

Learnerbly is seeking an experienced Senior Demand Generation Manager to join our rockstar marketing team to help us take our marketing operations to new heights.

Our Senior Demand Marketer will plan, build and run inbound and outbound marketing programs to drive and accelerate pipeline growth.

Reporting into Elena Bersadschi, our Head of Marketing, you’ll have the opportunity to shape the marketing team, our process and marketing strategy as we prepare for our next stage of growth!

Here’s what you’ll be getting up to:

• Define and establish our demand generation strategy focused on generating MQLs, SQLs and inbound calls from our desired ICP audience.
• Work closely with our performance marketing freelancer to strategies and run performance marketing campaigns (PPC, paid social and programmatic) to generate leads and help their conversion through the funnel.
• Work closely with our content marketeer to repurpose and distribute the content we create to make sure that we have multiple touch points with our target audience.
• Take ownership of media budgeting, performance forecasting, measurement and reporting.
• Analyse the performance of our demand generation campaigns across all channels and offer strategic and tactical growth optimisation guidance to meet pipeline targets.
• Manage relationships with third-party agencies and determining the best partners to support demand generation efforts.
• Determine go-to-market teams on the most effective creative strategies, formats, and customer journeys to develop top-tier lead and nurture campaigns.
• Work closely with the rest of the team to define tactics to generate leads for various campaign types, including webinars, events, white-papers, gated content, and case studies.
• Lerverage audience insights by persona, title, segment, region, and channel to enhance cost efficiencies in terms of lead, MQL, SQL, and customer acquisition.