<aside> ℹ️ This page will provide you with the context you need to explore the Values Research Hub in the most impactful way.

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Context

📖 Definitions

• Culture

• Purpose

• Values

• Behaviours

🎯 Our goal with this project

🗺 Starting point

• Our current values date back to 2017, when we were about 10 people. 😅
• We liked the sentiment behind them, but they’re not exactly clear, actionable or scalable - aka not fit for purpose.
• Something needed to evolve for our team to thrive, our business to grow, and our people to belong.

🥅 Destination

• Our elevated values will reflect future changes needed for our next phase of growth.
• They will enable us to unlock high-performance and evolve our company culture for scale.
• They will guide HOW we do things and be part of our everyday habits

🚀 From values to behaviours, and vice versa

1️⃣ A bottom-up approach

• Why a bottom-up approach?
• Start with a Survey
• Follow with Focus Groups
• Lastly, Leadership Interviews

2️⃣ Retro-engineering

<aside> ℹ️ To embed existing values, we build rituals that encourage specific behaviours.

To elevate existing values, we retro-engineer, starting with behaviours and unearthing underlying values.

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• Behaviours emerged from the data analytics
  • We built a Read third: Behaviours Map of those we do display, aspire to display and should not display.
• Elevated values emerged from the behaviours
  • We stress-tested the values and facilitated a Values Finalisation Workshop

Next steps for YOU: Exploring the data*

*without getting lost

1️⃣ Read and digest the insights from the values elevation analytics:

• Read second: Data insights
• Read third: Behaviours Map

2️⃣ Explore the rest of the Values Research Hub | OS hub at your leisure.