What satisfactory, good and great performance will they need to deliver or achieve.

• Successful performance will feed into both the probation review and ongoing performance management processes.
• If an applicant is excited by the specific nature of a challenge, they will want to see this. If this kind of challenge turns them off, this serves to help them screen themselves out.

Devise specific metrics the role, and explain them in context:

• grow our revenue from x to y in z months
• continue our current growth rate of X%
• within 6 months you will have increased customers moving through the funnel by 15%
• improve our LTV to CAC ratio by a factor of X

<aside> 💡 If we can’t explain why this role exists, how will we set objectives for and measure the performance of the role holder?

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